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Profit Margin & Markup Calculator

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Updated for 2026 E-Commerce & Commercial Margins (October 27, 2026): SaaS 75–85%, E-Commerce 35–50%, Wholesale 15–25%

Profit Margin & Markup Calculator

Calculate gross profit dollar amount, profit margin percentage, and markup percentage from wholesale cost and revenue.

E-Commerce & Retail
$

Wholesale cost or manufacturing expense per unit

Cost of Goods Slider$60
$0 $1000
$

Retail price charged to customers

Selling Price Slider$100
$0 $2000

Profitability Breakdown

Gross Profit
$40

Profit generated per unit sold

Profit Margin
40%

Profit / Revenue

Markup
66.67%

Profit / Cost

Selling Price
$100
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Gross Profit$40Margin: 40% β€’ Markup: 66.67%

Direct Answer: Gross profit margin measures profit relative to selling price, while markup measures profit relative to wholesale cost.

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About Profit Margin & Markup Calculator

Setting correct retail prices requires understanding the mathematical difference between profit margin and markup. ConvertSheet's Margin & Markup Calculator gives e-commerce merchants, agency owners, and product managers instant clarity on bottom-line profits.

Formula & Computation Model
Exact Computation
Gross Profit = Revenue - Cost
Margin % = (Profit / Revenue) Γ— 100
Markup % = (Profit / Cost) Γ— 100.
Step-by-Step Guide

How to Convert Profit Margin & Markup Calculator to Result Online in 3 Simple Steps

Convert your data effortlessly with zero installations and complete local privacy.

  1. 1Step 1:

    Enter Cost & Revenue

    Input wholesale cost and target selling price, or cost and desired margin.

  2. 2Step 2:

    Compare Metrics

    Inspect gross profit dollar amount alongside both Margin % and Markup %.

  3. 3Step 3:

    Fine-tune Pricing

    Adjust selling prices to meet your target business profitability.

Help & Documentation

Frequently Asked Questions: Profit Margin & Markup Calculator

Answers to common questions regarding inputs, calculations, and mathematical methodology.

What is the difference between margin and markup?

A 50% markup on a $100 cost gives a $150 price with $50 profit. That $50 profit divided by the $150 price is a 33.3% margin.

Can profit margin ever exceed 100%?

No, margin cannot exceed 100% because profit cannot be greater than total revenue, whereas markup can exceed 100% indefinitely.

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